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SEO and Instagram: How to Maximize Your Impact
We wrote a recent article on how to best optimize images on Instagram for better impact Optimizing Images on Instagram for Better Impact, and one of our readers asked for more information about the...
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So You Have An Ad Budget. Now What?
You’re running a PPC campaign. You have your designer prepped and ready, and you’ve spent more hours refining your keywords to match what visitors are searching than you care to think about. Maybe...
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Why Social Media is a Critical Component of SEO
Social media, paired with great content and smart SEO is an important part of being successful online. And by “successful” I mean appearing high in search results, driving targeted traffic to your...
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Small Businesses and SEO: What You Need to Know
While I have many brilliant friends in the SEO business and with great respect to them, this post starts with a warning. Small businesses would do well to be wary of SEO firms in general (just as they...
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LinkedIn Publishing: 4 Reasons You Should Want to Do It Now
LinkedIn announced this week the opening its publishing platforms to members. Up to now, members are only able to share updates and links with their connections within their personal network. LinkedIn...
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Wildfire and Google: AdWords for Social Here We Come
Last week Wildfire announced their official integration into Google’s suite of offerings, with a goal of “helping marketers manage campaigns more effectively” as well as to enable them to use social...
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Google Authorship and Its Role in Better SEO Rankings
There was a time not so long ago when getting to the top of the search rankings was a matter of hiring an SEO expert and spending a bunch of money to ensure you “owned” certain keywords and appeared...
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Google Bids Goodbye to Authorship
One thing for sure about Google—change is a given. Just two short months ago we were talking about the end of profile pics in search results and now Google has pulled the plug entirely on Google...
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Twitter’s Renewed SEO Focus Sees Huge Increase in Search-Related Visitors
After a fallout several years ago with The Google, Twitter recently announced the move to allow search engines better access to popular hashtag pages, making Twitter once again in the traffic game. The...
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SEO: The New Way Must Replace the Old Way
With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective outcomes. Continuing to employ tactics based on...
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Three Keys to SEO Success in 2016
Best practices for SEO success when optimizing websites to rank highly on search engines have changed dramatically over time, as Google continues its ongoing series of algorithm updates (with the other...
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The Key to Leveraging Local Search: Understand Customer Behavior [Report]
Here’s a riddle for you: What part of your business makes it profitable, yet remains out of your control? Your customers, of course! It’s a scary proposition, isn’t it? But, it’s true: You lack control...
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When the Search is a Local One, You Have a Buyer Ready to Buy
Search is now ingrained in the average consumer’s buying process, especially as mobile technology continues to become more mainstream. I’ve written before about the power of local search, and just how...
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Google Just Told You How to Rank. Are You Listening?
It’s rare that any company reveals its trade secrets. It’s especially rare for tech giant Google to do so. But last month, they did just that during an online Q&A session when Google search quality...
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The RankBrain Impact on Search: Why You Should Care
I recently wrote about Google’s efforts to “show” you how to rank. They held an online Q&A session where Google search quality senior strategist Andrey Lipattsev listed the three most important...
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Deep Learning’s Impact on SEO [and Online Marketers]
Everywhere you turn, someone is chattering about deep learning. There’s a reason this Artificial Intelligence (AI) offshoot has thought leaders revved up and has spurred so many startups: With the...
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Image Recognition: The Next Frontier of Search
I write about search A LOT—about how to nail search engine marketing (SEM), the impact mobile has on consumers’ search and purchasing habits and how RankBrain and artificial intelligence (AI) are...
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What Voice Search Means for Local Marketing
Do you use Siri, Cortana, Alexa, Shazam, SoundHound, or Google Now to conduct voice searches? I use voice queries all the time—for search information, directions, to make phone calls, send text...
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Local SEO Why it’s Important And How to Start (Infographic)
When you first start a website for your business, search engine optimization will undoubtedly be among the first things you discuss. After all, it provides exposure, drives traffic to your site, and...
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Things You Need to Know this Week – November 19, 2016
The holidays are coming. And in the U.S. the Thanksgiving holiday kicks things into high gear. When it comes to Thanksgiving, debate at our house these days is deep fried turkey vs. traditional....
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